Efficient water management in buildings is critical not only for environmental sustainability but also for reducing energy consumption. Globally, 46% of electricity consumption comes from electric motors, with nearly 22% of that energy used solely by pump systems. Therefore, the efficiency of pump systems is strategically important not only at the building level but also for global energy savings.
Today, how water is managed has become as vital as its availability. In rapidly urbanizing cities with increased high-rise buildings, significant energy is required to distribute water across multiple floors. A large portion of this energy is consumed by pump systems. Studies indicate that approximately 22% of the energy used by electric motors is spent on pump systems, highlighting that pumps are not just a means of transportation but a core component of energy efficiency strategies. Efficient pump systems minimize both water waste and energy loss, directly contributing to environmental sustainability.
Pump systems used to move water vertically in buildings account for a much larger share of energy consumption than commonly assumed. Conventional centrifugal pumps often waste a significant portion of energy. Inefficient systems lead to energy waste and higher operational costs over time.
Founded in 1977 with 100% domestic capital, Masdaf, Turkey’s leading fluid technologies manufacturer, addresses these energy losses with high-efficiency fluid technologies, enabling more effective water and energy management in buildings. Systems built with variable frequency drives (VFDs), correctly sized pumps, and high-efficiency motors provide eco-friendly and cost-effective solutions.
“Properly Designed Systems Conserve Water, Extend System Life, and Reduce Environmental Impact”
Commenting on the topic, Masdaf CEO Erhan Özdemir said:
“Access to water and energy has become one of the most critical issues of urban life worldwide. Cities are expanding, populations are growing, and buildings are getting taller. Managing water and energy resources has never been more critical.
In high-rise buildings, pumping water upwards requires substantial energy, but this process is often carried out with significant unnoticed losses. These losses pose serious threats both to sustainability and economics. That’s why energy efficiency in pump systems is so important.
While centrifugal pumps are widely used, without proper planning and placement, their efficiency often falls below 50%, meaning more than half of the energy is wasted. At Masdaf, we develop solutions that prioritize energy efficiency, addressing both today’s needs and conserving resources for the future. Our products, designed with high efficiency and intelligent control systems, optimize water and energy management in buildings. As a result, they are trusted in projects across six continents, over 100 countries, and numerous major developments.
We also see it as our responsibility to raise awareness—both among industry professionals and the public—that when choosing a home or office, infrastructure matters as much as architecture. Properly designed systems not only reduce energy costs but also conserve water, extend system lifespan, and minimize environmental impact.”


