The world’s population is growing rapidly, cities are expanding and becoming more crowded, yet access to water is becoming increasingly difficult. According to the United Nations, the urban population is expected to increase by 2.5 billion people by 2050. During the same period, the number of people living in cities facing water scarcity is projected to reach 2.4 billion. Currently, 2 to 3 billion people experience at least one month each year without access to water. Combined with drought, inadequate infrastructure, and the energy crisis, this situation makes the sustainable management of water one of today’s most critical challenges.
In an era of rapid urbanization and intensifying climate crisis, efficient water management is not just an environmental responsibility; it has become a matter of survival. Rising demand, dwindling resources, and insufficient infrastructure are making access to water increasingly risky for more and more people each year. According to the United Nations, the urban population facing water scarcity, which was 930 million in 2016, is expected to double by 2050, reaching between 1.7 and 2.4 billion people. With population growth, water management is no longer only about consumption; the transport, distribution, and overall administration of water have become matters of efficiency in their own right.
Pump systems play a central role in the efficient management of water, forming one of the most critical links in sustaining healthy life. From transporting drinking water to city networks, industrial processes, agricultural irrigation, and fire protection infrastructure, pumps perform vital functions. Approximately 46% of global electricity consumption comes from electric motors, and about 22% of this energy is consumed by pump systems alone. Therefore, the efficiency of pump systems is strategic not only at the building level but also for global energy conservation.
Pump systems are part of the invisible infrastructure that keeps the cities of the future running. Speaking on the subject, Erhan Özdemir, CEO of Masdaf — Turkey’s leading fluid technologies company established in 1977 with 100% local capital — said:
“Our world is entering a period where increasing population, rapidly growing cities, and the deepening climate crisis are making access to water increasingly difficult. In this context, it is not enough to simply locate water; it is equally important to manage it efficiently and safely. At Masdaf, with the awareness that both water and energy must be managed properly, we design pump systems not just as transportation tools but as the backbone of smart and sustainable infrastructure.
In line with this approach, we focus our R&D investments on electronically supported control systems, turning our pumps into infrastructure components that not only move water but also generate valuable data. With our GenIO technology, we monitor every drop of water in real time and build systems that deliver maximum efficiency with minimum energy. Improving pump technology efficiency not only reduces energy costs but also lowers our carbon footprint, prevents water losses, and extends the lifespan of infrastructure. Through the solutions we provide today, we aim to offer a more livable future for municipalities, industries, and individual users alike.”
