With Turkey’s urban transformation initiative, hundreds of thousands of individual units are renovated each year. While new housing projects are rapidly being implemented across the country, particularly in major cities, experts emphasize that this process is critical not only for earthquake resilience but also for safety and infrastructure standards. In this context, water and fire pumps in these projects are fundamental elements for both safety and long-term operational efficiency. Masdaf provides safe and sustainable solutions in this area through its high-efficiency fluid technologies.
Urban transformation is not just about demolishing old buildings and constructing new ones; it also involves redesigning the infrastructure elements that determine quality of life. New homeowners pay attention to architectural design, material quality, and building fixtures in the projects. However, fire and water pumps are just as vital as these components.
Fire pumps activate within seconds during emergencies, ensuring the building’s fire safety. They deliver high-pressure water to fire suppression systems, preventing the spread of flames and making evacuation safer. Maintaining adequate pressure is especially critical in high-rise buildings. UL/FM-certified fire pumps meet international safety standards, providing uninterrupted and effective response during these critical moments.
Water pumps ensure that water reaches every floor with adequate pressure, particularly in high-rise buildings. However, the presence of these systems alone is not enough — their quality and energy efficiency are equally important. Approximately 46% of global electricity consumption comes from electric motors, with about 22% of that energy used by pump systems. Inefficient pumps not only increase energy bills but also contribute unnecessarily to carbon emissions.
“Fire and water pumps are critical components for buildings”
Masdaf CEO Erhan Özdemir highlights the importance of raising awareness about this during the urban transformation process:
“When choosing a home or office, it is not enough to focus only on square meters, location, or interior design. The quality of infrastructure is crucial for both safety and energy costs. UL/FM-certified fire pumps protect lives and property in potential fire incidents, while high-efficiency water pumps ensure proper management of water and energy. Although these systems usually represent less than 5% of total construction costs, their value is undeniable when considering the safety and long-term savings they provide.
Unfortunately, these elements are sometimes overlooked in urban transformation projects. We recommend that homeowners carefully examine these details when selecting a project. At Masdaf, we continue to add value to urban transformation projects with our long-lasting, high-efficiency solutions that meet international standards, emphasizing that water pumps are a critical component for buildings.”


